Samsung
Samsung Galaxy SmartTag2
$43
Bluetooth Item Tracker · RANK 02
Apple
Apple AirTag (2nd generation)
The iPhone benchmark combines the mature Find My network with UWB directional finding. Its IP67 puck takes a replaceable CR2032, though keys require a separate holder.
$38 typical
EDITION 01RESEARCHED 2026-08-273 SOURCESREFRESH DUE 2027-02
SUBSTANCE SCORES
substance9.7/ 10
design7.5/ 10
value9.0/ 10
WHY THE PRICE IS JUSTIFIED
The price buys the category's most mature crowdsourced network, second-generation UWB precision finding, a redesigned louder speaker, IP67 protection and a replaceable CR2032—not an added subscription or cosmetic accessory.
MATERIALS
Rear coverStainless steel
Resists everyday abrasion better than an all-plastic back.
Main enclosurePlastic and stainless-steel assembly
Keeps the small puck robust and supports IP67 ingress protection.
PowerCR2032 coin cell
User-replaceable worldwide; avoids retiring the tracker when the cell is spent.
CRITERIA
10/10
Network Reliability
Wirecutter identifies the large Find My network as its recovery advantage.
10/10
Nearby Finding
Second-generation UWB provides directional Precision Finding.
10/10
Ecosystem Fit
Native Find My setup and sharing for Apple users.
10/10
Battery Serviceability
Standard CR2032 is user replaceable.
8/10
Durability And Attachment
IP67 is strong; an attachment accessory is required.
9/10
Privacy And Safety
Find My includes unwanted-tracking alerts and rotating identifiers.
IDEAL FOR
- ·iPhone owners
- ·frequent flyers tracking luggage
- ·keys with a good holder
NOT FOR
- ·Android users
- ·buyers who refuse a separate keyring accessory
DESIGN & ERGONOMICS
A very compact, calm stainless-steel-and-white puck with excellent tactile finish. Its major ergonomic flaw is deliberate minimalism: it needs a holder to attach to keys or luggage.
LONGEVITY
The CR2032 is normally replaced after about a year; the sealed IP67 enclosure and broad accessory market make this a durable long-term platform, though Apple does not offer component-level repair.
PRODUCT PHOTOS
EVIDENCE (3)
www.nytimes.com
www.apple.com
www.apple.com
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Part of Bluetooth Item Tracker · Edition 01 — see the full ranking